The impact of leadership in organizations is profound and the stakes are high. Often leaders need additional support from outside the organization to get the tools, perspective and accountability required to succeed.

ALPHA helps organizations get the best out of their best and optimize performance through:

  • Recruitment and selection tools
  • Employee and leadership development
  • On boarding coaching
  • Team-building
  • Transition coaching
  • Team coaching
  • 1-on-1 executive coaching
  • Cultural intelligence assessment


Client Results


Alpha clients report:


  • stronger leadership and management capabilities
  • more effective teams
  • quick onboarding
  • effective employee selection
  • development of key talent
  • improved execution on a global level


Gary, I want to take a moment to thank you for the work / coaching that you did with me this past year. Your individualized plan really tailored to the areas that I needed some awareness and coaching. I really appreciated the time taken to do verbal 360’s with the folks I have the pleasure to work with, that really opened my eyes to how people see me in certain situations. The advice and coaching is paying dividends to me personally and professionally. Thanks for the help.

VP and General Manager Fortune 500 Company

After achieving a level a fairly high level of success in my business life running a large group practice system and rapidly growing insurance company I found myself disheartened because my life was out of balance. Gary helped me to quickly course correct into a lifestyle that nurtured success throughout my life both personally and professionally without deeply intruding on any one aspect and for that I cannot recommend him enough.

Multi-practice owner and CEO

I recently had the pleasure of engaging in a coaching relationship with Gary Covert.  I was very impressed with Gary’s ability to quickly identify areas for development and recommend pertinent materials that addressed the issues that were on my mind.  His passion for the coaching style of leadership was infectious and I observed myself modeling his techniques after a few short sessions.  We also started to work through the Harrison Assessment, which proved to be a valuable insight on my abilities as CEO of a small business.  The Harrison Assessment is very comprehensive and has provided me with an abundance of materials and exercises to improve my skill set as a leader… I highly recommend anyone looking to develop their leadership style to speak with Gary Covert.

Business owner and CEO

During my sessions with Gary I am consistently finding out new things about myself while learning how to utilize my strengths for leverage in both my personal and business lives. Gary has an uncanny knack of being able to change my perspective of my life’s events or my interpretation of my own thoughts and actions. This has not only broken down barriers that I had built up in my head but allowed me to think radically about my goals, values and what is truly important to me.
If you are looking to take off in certain aspects of your business or personal life, Gary can be that spark that lifts you off.

Business owner

Team Coaching

When people think of coaching they often think of coaching in terms of the individual, one-on-one variety.  There are many situations where team coaching is a great alternative.  Leaders should consider team coaching when:

  • A new team is being formed because of restructuring, reorganizations, acquisitions, expansion of lines of business, etc.
  • A project team has organization-critical goals and deadlines.
  • Existing teams are exhibiting dysfunctional behavior— moderate or severe.
  • Two highly interdependent teams are not working well together.
  • A high-functioning team wants to get even better.
  • Several individuals in a team or group have similar development needs and may benefit from working together as a group.
  • The leader is looking for a cost- and time-efficient way to provide coaching to several individuals or invest on a more limited scale with less senior teams.

There are many benefits to coaching a team and versus an individual in a team:

  1. Clarity of shared vision and purpose
  2. Learning coaching as a leadership skill
  3. Increased trust and stronger relationships
  4. Avoiding team members feeling singled out (positively or negatively) for formal development
  5. Scale of impact

What does ALPHA mean?

ALPHA is a metaphor for the optimal state to achieve high performance.  The opposite state is a BETA state.  A leader’s state to a large extent determines the success of their strategies and tactics.  In an Alpha state a leader can see and adjust to their environment effectively.   In a Beta state, the leader functions at the extremes of overly passive or aggressive behaviors.  The key to high impact coaching is to maximize the time a person stays in their optimal performance state and executing on effective strategies and tactics.

Success means having the courage, the determination and the will to become the person you believe you were meant to be.

George Sheehan

About the Coaches

Gary CovertGary Covert – Founder

Gary is an experienced executive coach and global business professional working with high performing leaders and teams.  Organizations engage with Gary to develop their top leaders for new roles, new challenges, new environments, new teams and new levels of performance.  Gary works one-on-one with top leaders to help them meet the ongoing challenges of running effective organizations in challenging environments.

With over 15 years of domestic and international management and leadership experience, Gary brings unique insights and approaches that help business professionals lead thriving organizations.  Gary is a Certified Cultural Intelligence facilitator, and uses that approach to help leaders and teams develop their Global Potential.  Gary is also certified in a variety of assessments including DISC, MBTI and Harrisons.  Gary earned a BA in Japanese from Arizona State University and a MBA from Thunderbird School of Global Management.

Lynn ShemmerLynn Shemmer – Partner

Lynn Shemmer has over 35 years of business experience as an executive coach, human resource consultant, operations and sales and marketing executive. Prior to becoming an executive coach, Ms. Shemmer held a number of positions with Watson Wyatt Worldwide, Mercer Human Resource Consulting and Deloitte. She was National Director of Business Development for the Human Capital Business at Deloitte, Partner and Chief Marketing Officer for the Symmetrics Marketing Corporation, Vice President of Operations for Wilson Sporting Goods, and spent 10 years in various positions with the Maritz Performance Improvement Company.

Working predominately with Fortune 1000 companies and professional services firms she specializes in executive coaching for Director levels and above. She has many “C” suite clients. She frequently works with new executives and future business leaders who aspire to executive positions in their current company.

Ms. Shemmer received her MBA from Purdue University and Executive Management Certificate from the Wharton School of Business.

Broad Band Coaching…a novel approach for large team impact

Changes in the organizational environment require new levels of performance from leadership teams. Successful restructurings, acquisitions or changes in strategy depend on the team to acting in unison and becoming a high performance contributor to the organization. Getting your direct reports to mirror each other through the collaboration process can make or break success.

Our Executive Coaching Partnership offers many advantages. Two coaches using the same methodology and tools with commons goals and clear outcomes in mind can accelerate and consolidate the team’s effectiveness quickly. The consistency of approach is key to success. First coachees will have the chance to pick the coach they feel they have the best chemistry with and will be likely to achieve the highest level of success. Secondly a choice of a male or female coach offers a good chance to honor your organizations diversity goals.

Some leaders may have experienced circumstances where coaches are “assigned” to them.  We believe fit is critical and make every effort to make sure our clients have strong rapport with their coach. We also believe that organizations should know that each of their leaders is going through a similar, results-focused process.

Additionally our clients appreciate the collaborative nature of the coaching engagement, namely that it will include the person being coached, the coach, and their leader. While the content of the coaching is confidential, the leader will be an integral part of the process, from joint goal setting, collaborative construction of a comprehensive development plan, to participation in 360 participant selection and conclusion of final outcomes.  Plus the leader will get scheduled updates and learn how to get the highest performance from their direct report.